Lots to do this week

We start most weeks with a list of 'things to do this week'. Here's what it looks like for the week beginning Jan 25:

Product

• Final feedback to product formulator (hoping to finish up base formulations by end Jan)
• Get necessary information/make decision re: launching SPF 13 this year
  
• Finalize packaging components
  
• Finalize fragrance solution (this is proving trickier than anticipated - working with natural essential oils poses all kinds of challenges)
  

 Brand

• Complete "brand identity system" (with help of an adviser)
  
• Complete first round of packaging design for face care care and SPF 13
• Research other "brand books"; agree on table of contents for Ursa Major brand book

Customer Development

• Informal drop-ins with local retailers to introduce Ursa Major, get initial feedback and test core assumptions
• Develop table of contents for "customer development" materials (key focus in Feb)

Finance

• Update investor presentation (Executive Summary, PowerPoint)
• Refresh prospective investor list
• Request meetings for mid-Feb (Vermont and NYC), by which point we hope to have final product prototypes and packaging as well as initial feedback from retailers
• Meet with book-keeper to review accounts

Organization

• Meet with three intern candidates

Invariably, by Friday, we're ready for cold pint!