Having courage as a core value

We've spent a lot of time thinking about our Core Values. Not because we didn't know what they were or should be, but because we wanted to narrow the list down to 4 or 5 values at most. One of the ones that kept popping up was Courage.

Do you know what the definition of Courage is? We like it.

courage |ˈkərij; ˈkə-rij|
noun

the ability to do something that frightens one (!)

ORIGIN Middle English (denoting the heart, as the seat of feelings): from Old French corage, from Latin cor ‘heart.’

Starting a business in this market takes courage. Taking on Proctor and Gamble takes courage (or a healthy dose of insanity). Heading out into the woods for a pre-dawn hike in grizzly bear country takes courage. Raising capital today takes plenty of courage!