We've chosen Place Creative Company in Burlington, Vermont as our creative partner and we've spent 3-4 months exploring various brand directions with them.
Along the way we've been making liberal use of a growing informal group of friends and testers who've been weighing in as well (SurveyMonkey has been an effective tool for these quick surveys).
Below are some of the designs we've considered, in chronological order, to give you a sense of how things have evolved (try to focus on the designs, not the colors):
Crazy Three-Headed Bear Design
This is one of the first designs we received from Place. We liked it a lot for many reasons but ultimately set it aside because we felt it was a little too 'aggro' for what we're trying to achieve.
We liked the simplicity and clean look of this take but ultimately felt the border to be a little constricting. We don't want to fence in our bear!
We were really into this idea for a while - tapping into the 'stellar' side of the Ursa Major name. But ultimately we felt the direction was a little too obscure and subtle for the vibe we're aiming for.
Here's where things stand today. We like this version because it feels bold, spirited, earnest, inspired by nature, refined, inviting and a tiny bit 'campy' (this is a Vermont company after all!).
We'll be firming up our brand 'look'n feel' over the coming 30 days, so please let us know if you have any final thoughts! Thanks.
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