Tuesday, January 26, 2010

Marketing out in the wilderness

We see these signs from time to time along trails in this area. They're posted to help trail-goers find and stay on trails. This can be very helpful when you're on a trail for the first time or if the visibility is poor (snowstorm, fog, cloud cover).

Tubb's is a for-profit company that makes snowshoes and other gear so I take it this is a marketing exercise. I'm curious to learn more... On the one hand, it seems like it could be a good way to create goodwill with potential customers; on the other, I have serious doubts about commercial messaging out in the wilderness. What if state forests started auctioning off trail-marker signs every 25 yards?

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