Sometimes being under the gun means working all weekend, which is the way it went down this past weekend (and the one before... and the one before).
Unsustainable in the long run, but absolutely necessary at this tenuous stage in our development!
And very satisfying when some thing tangible and positive results: an improvement to a product prototype, a stronger strategic plan, an investor check and, hopefully soon, happy customers!
(Above photo from this past Sunday - we spent a good part of the day grouping 'actions and behaviors' we hope to adopt as part of Ursa Major's 'core brand identity').
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