We've been "pitching" quite a bit lately so this video clip re: the "reverse elevator" pitch is interesting... worth 30 seconds. She's talking about the insurance industry but I think it works for any sector:
Maria Umbach - The Reverse Elevator Speech from Maddock Douglas, Inc. on Vimeo.
So, what's your reverse elevator pitch? What do folks say about you/your brand when you walk out the door?
It seems to us the goal is to close the gap between the elevator pitch (the desired outcome) and the reverse elevator pitch, between what you want your brand to be and what it actually is.
Right now, our elevator pitch is: the spirited natural alternative to toxic men's personal care
Our reverse elevator pitch, if we get things right, might be: effective natural skin care for men
Time will tell...
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