We arrived at opening time (4.30pm) and within 15 minutes the place was seething with locals eager to get in on an event billed as "Enter the Smutty: An Evening With Smuttynose Brewery".
Beer was flowing, left and right. This fellow's shirt caught our attention... This is exactly how we feel about men's personal care, so we started kicking around some ideas for Ursa Major:
"Life's too short to use toxic shave cream."You get the idea... We have some others too (good ones!), but we gotta keep those under wraps until we're a little further along with 'the biz'!
"Life's too short to to put crap on your face."
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