We get this question a lot. 'Ursa Major' means 'great bear' in Latin and refers to the northern hemisphere constellation which contains the Big Dipper and points to the North Star. While that's a leap for some ("what's the connection to men's grooming?"), we like it because it feels strong, masculine, stellar, reliable and natural! It's also more intriguing than, let's say, Oliver's Naturals. And we like a bit of intrigue in our brands...
And for culture and history buffs, there are some fun tie-ins: various tribes around the world over the millennia have noticed a bear up there in the skies and have used it to navigate. The slaves apparently used the Big Dipper to find their way north. Great writers (Homer, Shakespeare, Tennyson...) refer to Ursa Major in their master works. Van Gogh painted it... For more, see what
Wikipedia has to say.
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