Burgeoning 'Lohas' marketplace

"The first Earth Day was 40 years ago and the green marketplace was just taking shape. Today, a majority of consumers are incorporating environmental considerations into their day-to-day lives — not just attitudinally, but by voting behaviorally with their dollars by spending $290 billion on goods and services that are environmentally-friendly, socially responsible and/or healthy." NMI LOHAS Business Director, Gwynne Rogers

Yes the Big Bear plans to get a small share of that them there $290 billion pie...