What's your company's story?

This company makes fantastic coffee. Try their Darkest Roast if you like it strong. Biking through a town north of here this past weekend, I noticed this poster by the cash wrap. Caught my eye because we're writing copy now for our packaging and web site, including the inevitable "about us" page.

The poster - or story - is effective because it's simple, earnest and memorable. Passionate coffee expert travels around world to find the best beans and then roasts them lovingly just around the corner in Vermont. What's not to get? Or like? Really, the coffee's awesome. Try it.

Sorry the photo's not clearer - there's a lot of caffeine in this stuff!