Not letting perfection become the enemy of good

We just got back from our weekly trip to Burlington. This time to visit with a local artist who is working on a bear logo for us (promising) and also to meet with a couple of local entrepreneurs who've expressed an interest in investing in our company. Overall, very productive!

One of the entrepreneurs passed along some advice we've heard before, but this time it really stuck: "don't let perfection become the enemy of good". That's good advice, and very timely for us as we finish up our product offering, packaging, etc. It's a natural tendency for entrepreneurs to try and "perfect" their offering before going to market, but that can be a fatal mistake and we're not going to fall for that trap! 

Separately, this wine label has caught our attention... literally, meaning "The Big Black" or Black Sheep, there are obvious parrallels with Ursa Major ("Great Bear"). We like the big black iconic illustrated sheep, the texture in the background, the typography, the uncluttered layout, the translation tip-off for those of us who aren't Francophiles and - most of all - the golden glint in the sheep's eye! The spirited copy on the back label doesn't disappoint either. Finally, the wine is tasty and reasonably priced.