Americans skeptical of 'green' marketing claims

Recent article on National Geographic's NatGeo Newswatch column highlights the challenges of marketing 'green products' to Americans, as well as the importance of being transparent and honest about so-called 'green' claims:

"Compared to the attitude of the average consumer in other countries surveyed, Americans express less concern about environmental problems, and they increasingly consider the seriousness of environmental issues to be exaggerated (31 percent, up from 25 percent). American consumers' behavior still ranks least sustainable among all countries polled...

Those polled listed suspicion of "green-washing" - companies making false or exaggerated claims about the environmental benefits of their products - as the most significant deterrent to making more sustainable choices, followed by the sense that individual behavior couldn't do much good if corporations and governments didn't also adopt and enforce sustainable practices."

Rampant "green-washing" in our market is one of the reasons we started this company, so you won't be seeing any of that from Ursa Major. Hold us to it!

Btw, we snapped these very green photos locally over the past few days.... Now it's time to get some work done before hitting the trails dipping into some delicious Trapp's Vienna lager. Have a good one!