Wednesday, June 2, 2010

Thanks for the feedback everyone

So, we got 22 folks (out of 25 or so) giving us detailed feedback on the shave cream label (see post below). Overall, very helpful. Thanks everyone!

Now we have to figure out which advice to take and which to ignore :) One of our informal advisers summed it up like this:
"... you have to sift through all the "mother-in-law" feedback and ultimately trust your gut as an experienced marketer to know what is best for your brand given the marketplace.  That's the art, the hard part, and the fun of what you guys are trying to create!"
Trust your gut. Yes, that's what Ursa Major's all about!

So, here's where we ended up (the colors look much better printed... also, the ingredient call-outs are not final). If anyone has any final comments, please use the Comment section here on this blog, or just send us an email.

In the meantime, we're working hard on our web site, collateral, products, packaging, etc, in preparation for our launch this fall... & trying to get outside for a bike or hike in the afternoons to keep it real!

Btw, we plan to move this blog to our new web site in June - stay tuned for the switch.

1 comment:

  1. Hey Guys! It's been a while since I checked out the blog... finally caught up today! The label looks great! I love the bear... Will look great on a T Shirt! Can't wait to give the stuff a whirl... I was just thinking I needed a new product line in my life! Hope all is well and keep it up.

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