Brand awareness in Iceland

So Iceland was great... every time we travel we notice little brands we've never seen before, or see familiar ones in a new light. Here are some snaps from the trip. (The first one means Fish King and is a popular fish shop in Reykjavik - they were just closing when we pulled in but they stayed open for a few minutes when they heard I came all the way from Vermont to try their halibut :)

A few of these designs are inspirations for Ursa Major; we'll let you decide which!