Fellow Vermont entrepreneur out sampling

Ran into Paul from Vermont Cookie Love while checking out at City Market yesterday. He's a jovial fellow and it's always fun to see him out there sampling his goods. He's the most prolific sampler of anything I've seen anywhere - we literally bump into him everywhere we go.

First ran into Paul on Vermont's Le Tour De Farms this past summer (an epic experience, to be repeated in '10). He was, of course, sampling his fantastic cookies to swarms of ravenous cyclists at one of the farms along the route (the one with all the garlic cloves hanging from the roof).

Makes us want to finish up our products and branding and get out there into the market! There's nothing like evangelizing a product you truly believe in, and sampling is the most hands-on way to do it. If you see Paul around, be sure to stop and taste one of Vermont Cookie Love's special creations.