Thursday, February 11, 2010

Refocusing on B Corp

We went into Burlington this morning to listen to Jay Coen Gilbert, one of the founders of B Lab, give a talk about what it means to become a 'certified B Corporation' at Vermont Venture Network's monthly breakfast series.

We've been studying the B Corp thing on and off since we started the company last summer but haven't taken the plunge yet, primarily because we've been so busy doing other stuff like making fantastic products and raising capital.

Anyway, Jay's talk was excellent and it served as a good reminder/prod that we need to get re-focused on B Corp and make a decision one way or another, so we're adding that to the 'To Do' list for this month.

We'll share key learnings here as we go. Meanwhile, if you have any insight on the pros/cons of becoming a B Corp, we would love to hear from you. Thanks!

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