Ursa Major brand mood board

We're pretty excited about the progress we've made recently on our 'brand ID system', which is really just a framework for translating our vision and strategy into written and visual language that hopefully resonates with our 'target market' (people who love the outdoors).

As part of this exercise, we've been pulling images from various sources over the past few months (see above). We've been using these 'mood-boards' to explore different packaging ideas for Ursa Major and we're hoping they serve as a good visual cue for our creative partner.

Is this about what you expected? Would love to hear your thoughts. Feel free to email us any images (or links to images) you feel represent what Ursa Major is all about in your mind. Maybe we'll post some of your submissions here!

That's it for today. Well, almost - one more phone call and then we're off to the pub for another well-deserved Friday pint! Thanks for tuning in... Oh, btw, next and hopefully final prototypes are due from our R&D lab in two weeks. Let us know if you want to be in our tester group.